BEMUP

Bemup is an innovative startup providing a premium alternative to car ownership by offering reliable, eco-friendly transportation through an all-electric fleet. During the brand strategy process, we discovered their core values of sincerity and competence, which became the foundation for their visual identity. We created a brand that not only reflects their technological innovation but also communicates trustworthiness and a customer-first approach.

Deliverables

Brand Identity

BEMUP

Bemup is an innovative startup providing a premium alternative to car ownership by offering reliable, eco-friendly transportation through an all-electric fleet. During the brand strategy process, we discovered their core values of sincerity and competence, which became the foundation for their visual identity. We created a brand that not only reflects their technological innovation but also communicates trustworthiness and a customer-first approach.

Deliverables

Brand Identity

BEMUP

Bemup is an innovative startup providing a premium alternative to car ownership by offering reliable, eco-friendly transportation through an all-electric fleet. During the brand strategy process, we discovered their core values of sincerity and competence, which became the foundation for their visual identity. We created a brand that not only reflects their technological innovation but also communicates trustworthiness and a customer-first approach.

Deliverables

Brand Identity

BEMUP

Bemup is an innovative startup providing a premium alternative to car ownership by offering reliable, eco-friendly transportation through an all-electric fleet. During the brand strategy process, we discovered their core values of sincerity and competence, which became the foundation for their visual identity. We created a brand that not only reflects their technological innovation but also communicates trustworthiness and a customer-first approach.

Deliverables

Brand Identity

The logo

Custom ink trap M — an ink trap is an intentional negative space built into the design of characters, in this case, at the top of the M. This is a reference to the old logo where the M was uppercase. But it also gives an upward movement (beam me up) to the logo and makes it unique.

Movement — the symbol stands for movement. Moving forward, not only literally in the car but also by changing the way we think about transportation through cutting-edge technology and sustainable solutions.

Wheel — an abstract, simplified representation of a wheel inspired the symbol. The wheels that bring us where we need to go.

The logo

Custom ink trap M — an ink trap is an intentional negative space built into the design of characters, in this case, at the top of the M. This is a reference to the old logo where the M was uppercase. But it also gives an upward movement (beam me up) to the logo and makes it unique.

Movement — the symbol stands for movement. Moving forward, not only literally in the car but also by changing the way we think about transportation through cutting-edge technology and sustainable solutions.

Wheel — an abstract, simplified representation of a wheel inspired the symbol. The wheels that bring us where we need to go.

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©2025 Roos Verwolf

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©2025 Roos Verwolf

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©2025 Roos Verwolf

©2025 Roos Verwolf

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